This next-generation labeling solution offers beverage manufacturers expanded opportunities for product information and creative marketing.
Traditionally, multi-layer wet-glue labels have been utilized in the chemical and feed industries. However, at BrauBeviale 2024, Sappi and Jungdruck showcased their breakthrough in beverage labeling, using beer bottles to demonstrate the potential of these advanced labels.
The design features an upper layer that can be folded to reveal additional content on a second layer, such as recipes, promotional information, or multilingual product details.
The labels use Sappi’s Parade Label WS Gloss, a high-quality label paper designed for exceptional durability and aesthetic appeal.
With this innovation, beverage manufacturers can deliver a richer consumer experience, combining functionality with standout design.
Jungdruck, based in Radevormwald, North Rhine-Westphalia, has specialized in multi-layer wet-glue labels for over a decade.
Accommodating up to five layers, these labels have been widely used for chemical products and promotional campaigns in the pet food sector.
“Legal labeling is essential for chemical products, but multi-layer labels also provide a valuable platform for multilingual information and promotional opportunities,” said Gernot Jung, Managing Director and Sales Manager at Jungdruck.
“For pet food, for example, we use them to promote competitions or share QR codes that offer additional content for animal enthusiasts.”
Jungdruck has long relied on Sappi’s premium label papers, including wet-strength Parade Label WS and non-wet-resistant Parade Label Pro, for its high-quality and reliable supply chain.
“Quality, processability, and material availability are crucial for our customers,” added Jung. “With Sappi, we have a dependable partner that ensures our projects stay on schedule, even under tight production timelines.”
A game-changer for beverage marketing
The partnership debuted its multi-layer label concept on beer bottles at BrauBeviale, the leading trade fair for the beverage industry.
The prototype design featured a vibrant illustration of a hop plant in shades of dark green, yellow, turquoise, and white and a recipe for beer barbecue sauce on the inner layer.
According to Stefan Raabe, Sales Manager at Sappi, this innovation provides breweries and beverage manufacturers with a fresh avenue for creative marketing.
“The additional space allows for unique advertising campaigns and customer engagement strategies. The surprise factor of multi-layer labels on beverage bottles is a game-changer at the point of sale,” said Raabe.
This collaboration between Sappi and Jungdruck signals a new era in beverage labeling. It offers brands a powerful tool to differentiate themselves in competitive markets while enhancing sustainability and functionality.
