LVMH and Eastman to collaborate on packs using molecular recycling technology

LVMH Perfumes & Cosmetics, a division of luxury conglomerate LVMH, will collaborate with specialty material provider Eastman to develop packaging that utilises Eastman's molecular recycling technologies.

Parfums Christian Dior is the first of LVMH's Houses to introduce Eastman Cristal Renew copolyester, with 30% certified recycled content, for its Dior Addict Lip Maximizer packaging that hits shelves this summer.

Eastman and LVMH plan to continue working together on sustainable packaging solutions across LVMH's family of distinguished brands, with additional adoption expected over the next several months.

"Our collaboration with Eastman marks a critical milestone towards progressively eliminating fossil-fuel-based plastics from our packaging. With our recently published LIFE 360 program, we made the decision that our packaging will contain zero plastic from virgin fossil resources in the years ahead," said Hélène Valade, LVMH’s environmental development director.

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