HP has reported sustained momentum across its global HP Indigo and HP PageWide installed base, driven by accelerated customer investment, higher production volumes and rapid adoption of workflow automation.
According to the company, the trend reflects a structural transformation in the commercial and packaging print markets as converters and enterprises transition toward industrial-scale digital manufacturing.
“drupa 2024 marked a clear inflection point for the industry,” said Haim Levit, SVP and division president at HP Industrial Print.
“What we have seen since then is not incremental adoption, but a fundamental rethinking of how production is designed and operated.
“Customers are unlocking profitable growth powered by nonstop digital printing, investing with confidence in high-productivity, AI-enabled digital platforms that deliver consistency, predictability and scalability.”
HP reports wider deployment of its Indigo LEP and LEPx technologies alongside its high-performance PageWide thermal inkjet platforms, increasingly integrated through HP PrintOS and AI-enabled workflow automation.
This shift supports shorter runs, faster time-to-market, and increased versioning, demands that have become central to today’s packaging, commercial print, and direct mail sectors.
Label and packaging growth lead the shift
In labels, digital printing is accelerating beyond short-run and versioned jobs. The HP Indigo V12, powered by LEPx, is enabling converters to migrate traditionally analog workloads at industrial volumes, supported by end-to-end automation that reduces labor requirements and improves throughput.
Flexible packaging remains the fastest-growing segment, with HP strengthening its position through the versatility of its LEP and LEPx platforms, which support a broad range of films, laminates and specialty materials.
The company’s cloud-connected global installed base also enables real-time analytics and continuous optimization, a capability independent analysts say is reshaping competitiveness.
“HP continues to set the pace for industrial digital print,” said Tim Greene, research director at IDC.
“Its LEP and LEPx technologies, combined with one of the industry’s largest cloud-connected installed bases, give converters the productivity and consistency required for high-speed digital environments.”
Following drupa, Cimpress added 16 HP Indigo presses, including ten HP Indigo 120K systems, expanding capacity across multiple sites.
The company has surpassed three million impressions, with European operations maintaining stable S4 and S5 OEE above 60%.
Global printing services provider RRD also expanded its HP PageWide and Indigo portfolio, including the HP PageWide T4250 HDR, supporting growth in direct mail, commercial print, labels and packaging.
With continued investment in automation, cloud connectivity and AI-driven production management, HP says its digital press ecosystem is positioned to accelerate the print industry’s evolution toward scalable, data-driven manufacturing.
