The Food and Beverage Carton Alliance (FBCA) has been established as a unified global platform aimed at promoting beverage cartons as sustainable, renewable, and circular packaging options.

FBCA is a merger of the Alliance for Beverage Cartons and the Environment and EXTR:ACT.

FBCA Global Advocacy executive director Annick Carpentier said: “Through FBCA’s Global Centers of Expertise, Advocacy and Communications, we will provide the evidence and benchmarks needed to lead the way in sustainability progress.

“We look forward to working with global partners in driving a circular bioeconomy, maximising functionality and efficiency along the life cycle.”

With an aim to extend its influence beyond European borders, FBCA seeks to bring together beverage carton manufacturers and their paperboard suppliers.

The alliance unites industry leaders and global stakeholders to ensure the long-term success of the food and beverage carton sector and enhance its performance and sustainability credentials.

FBCA will leverage its collective expertise and leadership to help shape robust regulatory frameworks for food packaging on a global scale.

FBCA board president Patrick Verhelst said: “Our industry is working tirelessly in designing fully renewable and sustainable packaging solutions that meet the needs of both consumers and the planet.

“We are excited to expand globally and champion the role of beverage cartons in building a more resilient, low-carbon future.”