Avery Dennison launches direct thermal paper labels made from PCR

Avery Dennison has introduced rDT, a solution that the company says is the first commercially available direct thermal paper label to contain recycled post-consumer waste.

Direct thermal (DT) paper has become a popular material due to its perceived ease of use, high print speed, high image resolution, and wide range of compatible printers.

Avery Dennison’s version of this product, rDT, is a BPA-free, FSC certified direct thermal uncoated paper that contains post-consumer recycled waste. The company says that its solution’s performance is on par with standard DT paper, including visual appearance, conversion, printability, and barcode readability.

“We’ve seen a sharp rise in demand for sustainable direct thermal solutions, especially in the logistics and e-commerce space,” says Vincenzo Palumbo, product manager for direct thermal paper at Avery Dennison.

“That such a widely used material didn’t have a recycled option available showed a big gap in the market, and we’re excited to introduce rDT to meet the clear demand for sustainable labels as well as push the labelling industry towards more regenerative practices.”

“Avery Dennison is continuously researching and developing ways to increase the sustainability of our products, and rDT is the latest innovation in our portfolio of recycled papers,” Vincenzo continues.

“The demand for sustainable materials will only grow from here, and we plan on continuing to expand the portfolio while working to maximize the recycled content percentages of our available materials.”

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